Dovetailing with market analysis, you’ve got to have a clear vision of what your competitors are doing and how you stack up against them. If you’re king of the hill, you need to monitor up-and-coming threats: what tactics are they using to steal your market share, and how can you protect it? If you’re one of those upstarts, you want to know how the apex company maintains its dominance and how you can whittle away their position.