Business-to-consumer (B2C) marketing success hinges on knowing your target customers better than they know themselves. While it’s obvious that Prana caters to a different buyer persona┬áthan, say, Carhartt, the recognition of such divergence is merely the beginning of an extensive profiling journey.

WHAT, WHO, WHY: B2C MARKETING ESSENTIALSbuyer profile client persona DJ hip hop with vinyl records

If you don’t know who you’re selling to and why they’d want to buy, you’re already sunk. In addition, you need to be clear on what you’re offering. I’m not talking about your product. What difference will this make in your buyer’s experience?