B2B MARKETING IS DIFFERENT
Business-to-business (B2B) sales and marketing demand special consideration. While you are, in fact, targeting individual people—those folks within a target account who have the authority to purchase—you must also take stock of your client’s industry, size, and a host of other variables.
Your ideal customer and how to market to them
Account-based marketing (ABM) is all the rage, and offers the highest ROI in certain cases. Inbound marketing, another prominent digital philosophy, has its place. The question is, are you prepared to properly evaluate and select the best approach for your market profile?