Get clear on the constraints and opportunities that define your target market. As well as your own industry. Is your sector emerging? Crowded? High-tech? Reconnoiter the competitive landscape: learn what’s working and not working for your competitors, and why. It all matters for your strategy.
Learn what makes your clients tick. Understand their needs and how you can address them. Using Andra’s proprietary processes, you’ll develop detailed personas that reveal untapped customer pain points—and real opportunities! These insights will allow you to speak to clients rather than at them.
Once you know your client, it’s time to go get them. Create content assets that produce results. Get clear on channel ROI. Maybe your ideal customer doesn’t hang out on FaceBook. Maybe Adwords PPC would be horribly inefficient for you. Discover the optimum path to reaching and converting buyers.
Tech solutions can empower, but can also drain your profits. Many companies spend thousands on an overkill CRM, a fancy website that’s all wrong, or some hyped-up lead generation software. Before spending, let’s make sure you’re getting the platforms and solutions that give you the highest performance and best ROI.